from management of complexity for better performances towards management of complexity for survival: relations and strategies of firms

This work aims to highlight the main relational and strategic criticalities of firms which at the present time find themselves forced to deal with turbulent and chaotic markets and, in particular, with a change in consumption. There are no more quiet moments for firms that are constantly stressed by complex events and by critical organizational aspects, at all levels, in quickly changing markets and society. Instability has become a regularity because of the economic crisis, the weather, and political events in different nations. In this way, the firms suffer high variability and complexity in order to manage from day to day their relationships with all stakeholders and with each market. This paper is focused on complexity management in the daily activities of the firm underlining the extreme variability of the current environment and context.