SUMMARY Throughout the sales process, ongoing product evaluations add product value. This added value however, is uniquely different from that generated during the production process. And yet channels of distribution are not often studied while analyzing industries. For this reason we thought it right to make a quantitative and functional analysis of operators which work within the wine distribution channel, in Italy.
Il processo di vendita è in grado di aggiungere valore al prodotto, così come avviene durante il processo di produzione. Tuttavia ai canali di distribuzione non viene data significativa importanza nell'analisi settoriale. Per questa ragione abbiamo ritenuto opportuno effettuare un'analisi quantitativa e funzionale dei canali distributivi in Italia.
Distribution channels in wine industry: a quantitative and functional analysis
BERNACCHI M
2007-01-01
Abstract
SUMMARY Throughout the sales process, ongoing product evaluations add product value. This added value however, is uniquely different from that generated during the production process. And yet channels of distribution are not often studied while analyzing industries. For this reason we thought it right to make a quantitative and functional analysis of operators which work within the wine distribution channel, in Italy.| File | Dimensione | Formato | |
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