Sfoglia per Autore
MARKETING ESPERENZIALE E NEUROMARKETING: nuove frontiere del consumo
2011-01-01 Scozzese, G; DI FALCO, F
SUPPLY CHAIN MANAGEMENT E COMPETITIVITA' NEL FAST FASHION
2012-01-01 Scozzese, G
from management of complexity for better performances towards management of complexity for survival: relations and strategies of firms
2013-01-01 Scozzese, G; Bruni, R
From the supply chain management to the demand chain management in fast fashion: Zara's winning model
2013-01-01 Scozzese, G
From management of complexity to have better performances towards management of complexity to survive: Firms Relations and Strategies
2013-01-01 Scozzese, G; Bruni, R
A potentially successful market for the IKEA group: Argentina
2013-01-01 Scozzese, G
country of origin effect of european companies in the young argentinians context
2014-01-01 Scozzese, G; Bruni, R
Sustainable Place Marketing and Management: an holistic approach. Two Italian Cases
2014-01-01 Scozzese, G; Miano, F; Basile, G
The effect of the Country of Origin of European Companies in the Context of Young Argentinians
2014-01-01 Scozzese, G; Bruni, R
COMPLEXITY, ENTROPY AND MARKETING
2014-01-01 Basile, G; Scozzese, G; Kauffmann, H R; Chionne, Roberto
Some Evidence on Unconventional Marketing: Focus on Guerrilla Marketing
2014-01-01 Scozzese, G; Chionne, R
Sustainable Place Marketing and Management: an holistic approach. Two Italian Cases.
2014-01-01 Scozzese, G; Miano, F; Basile, G
Sociale Network Sites as marketing and communication tools: opportunities and constraints between internal management and outsourcing
2015-01-01 Scozzese, G; Bruni, R
Social network sites as marketing and communication tools: opportunities and constraints between internal management and outsourcing
2015-01-01 Scozzese, Giancarlo; Bruni, Roberto
Sentiment analysis as a tool to understand the cultural relationship between consumer and brand
2016-01-01 Capolupo, N; Basile, G; Scozzese, G
Marketing and management: a complex adaptive system view
2016-01-01 Basile, Gianpaolo; Scozzese, Giancarlo; Ferri, Antonella
The Influence of Virtual Communities in Marketing Decision
2017-01-01 Granata, Giuseppe; Scozzese, Giancarlo
The evolution of viral marketing to improve business communication
2018-01-01 Granata, Giuseppe; Scozzese, Giancarlo
Marketing e comunicazione nelle nuove tecnologie: modelli e strumenti per la gestione dei media digitali
2018-01-01 Granata, Giuseppe; Scozzese, Giancarlo
The action of e-Branding and Content marketing to improve consumer relationships
2019-01-01 Scozzese, Giancarlo; Granata, Giuseppe
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