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Titolo Data di pubblicazione Autore(i) File
Lifestyle as a Branding Strategy for the Sustainable Brand 1-gen-2023 Scozzese, Giancarlo; Gelli, Margherita
Craft beer revolution and the post-modern consumer: Birrificio La Gramigna's marketing mix and study 1-gen-2023 Scozzese, Giancarlo; Bartolini, Costanza
Transmedia storytelling and transmedia advertising as tools of communication and promotion 1-gen-2023 Scozzese, Giancarlo; Cavallini, Matilde
E-Commerce And Showrooming: How Retail is Changing 1-gen-2021 Granata, Giuseppe; Scozzese, Giancarlo
Brand Entertainement: a comparative study between England and Italy 1-gen-2020 Caratù, Myriam; Scozzese, Giancarlo
The use of the smartphone improves targeted advertising on the user's location 1-gen-2020 Scozzese, Giancarlo; Granata, Giuseppe
Can social neuromarketing be useful to public policy? 1-gen-2020 Caratu', M.; Sorrentino, A; Scozzese, G
The action of e-Branding and Content marketing to improve consumer relationships 1-gen-2019 Scozzese, Giancarlo; Granata, Giuseppe
Social Media Marketing as a tool to Manage Luxury Brands 1-gen-2019 Granata, Giuseppe; Scozzese, Giancarlo
Marketing e comunicazione nelle nuove tecnologie: modelli e strumenti per la gestione dei media digitali 1-gen-2018 Granata, Giuseppe; Scozzese, Giancarlo
The evolution of viral marketing to improve business communication 1-gen-2018 Granata, Giuseppe; Scozzese, Giancarlo
The Influence of Virtual Communities in Marketing Decision 1-gen-2017 Granata, Giuseppe; Scozzese, Giancarlo
Marketing and management: a complex adaptive system view 1-gen-2016 Basile, Gianpaolo; Scozzese, Giancarlo; Ferri, Antonella
Sentiment analysis as a tool to understand the cultural relationship between consumer and brand 1-gen-2016 Capolupo, N; Basile, G; Scozzese, G
Sociale Network Sites as marketing and communication tools: opportunities and constraints between internal management and outsourcing 1-gen-2015 Scozzese, G; Bruni, R
Social network sites as marketing and communication tools: opportunities and constraints between internal management and outsourcing 1-gen-2015 Scozzese, Giancarlo; Bruni, Roberto
COMPLEXITY, ENTROPY AND MARKETING 1-gen-2014 Basile, G; Scozzese, G; Kauffmann, H R; Chionne, Roberto
country of origin effect of european companies in the young argentinians context 1-gen-2014 Scozzese, G; Bruni, R
Sustainable Place Marketing and Management: an holistic approach. Two Italian Cases. 1-gen-2014 Scozzese, G; Miano, F; Basile, G
Sustainable Place Marketing and Management: an holistic approach. Two Italian Cases 1-gen-2014 Scozzese, G; Miano, F; Basile, G
Mostrati risultati da 1 a 20 di 48
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