Sfoglia per Autore
Craft beer revolution and the post-modern consumer: Birrificio La Gramigna's marketing mix and study
2023-01-01 Scozzese, Giancarlo; Bartolini, Costanza
Transmedia storytelling and transmedia advertising as tools of communication and promotion
2023-01-01 Scozzese, Giancarlo; Cavallini, Matilde
Lifestyle as a Branding Strategy for the Sustainable Brand
2023-01-01 Scozzese, Giancarlo; Gelli, Margherita
E-Commerce And Showrooming: How Retail is Changing
2021-01-01 Granata, Giuseppe; Scozzese, Giancarlo
Brand Entertainement: a comparative study between England and Italy
2020-01-01 Caratù, Myriam; Scozzese, Giancarlo
The use of the smartphone improves targeted advertising on the user's location
2020-01-01 Scozzese, Giancarlo; Granata, Giuseppe
Can social neuromarketing be useful to public policy?
2020-01-01 Caratu', M.; Sorrentino, A; Scozzese, G
Social Media Marketing as a tool to Manage Luxury Brands
2019-01-01 Granata, Giuseppe; Scozzese, Giancarlo
The action of e-Branding and Content marketing to improve consumer relationships
2019-01-01 Scozzese, Giancarlo; Granata, Giuseppe
Marketing e comunicazione nelle nuove tecnologie: modelli e strumenti per la gestione dei media digitali
2018-01-01 Granata, Giuseppe; Scozzese, Giancarlo
The evolution of viral marketing to improve business communication
2018-01-01 Granata, Giuseppe; Scozzese, Giancarlo
The Influence of Virtual Communities in Marketing Decision
2017-01-01 Granata, Giuseppe; Scozzese, Giancarlo
Marketing and management: a complex adaptive system view
2016-01-01 Basile, Gianpaolo; Scozzese, Giancarlo; Ferri, Antonella
Sentiment analysis as a tool to understand the cultural relationship between consumer and brand
2016-01-01 Capolupo, N; Basile, G; Scozzese, G
Sociale Network Sites as marketing and communication tools: opportunities and constraints between internal management and outsourcing
2015-01-01 Scozzese, G; Bruni, R
Social network sites as marketing and communication tools: opportunities and constraints between internal management and outsourcing
2015-01-01 Scozzese, Giancarlo; Bruni, Roberto
COMPLEXITY, ENTROPY AND MARKETING
2014-01-01 Basile, G; Scozzese, G; Kauffmann, H R; Chionne, Roberto
Some Evidence on Unconventional Marketing: Focus on Guerrilla Marketing
2014-01-01 Scozzese, G; Chionne, R
country of origin effect of european companies in the young argentinians context
2014-01-01 Scozzese, G; Bruni, R
Sustainable Place Marketing and Management: an holistic approach. Two Italian Cases.
2014-01-01 Scozzese, G; Miano, F; Basile, G
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