This article thus takes on a new perspective for literature, relating not its aesthetic value but its role in the birth, growth and development of the economic and business dimension of companies. It argues that in this way literature has a historical function in the social and political development of society while it helps to create the conditions for development of the economic context. To do so, it takes a specific case study from 1930s on the relation between the Fiat brand – a famous Italian carmaker – and the novels written to launch two new car models and promote the brand.

Plot Placement and Literary Plot. How Economic Context Becomes Part of Literature

Marino, Toni
2019

Abstract

This article thus takes on a new perspective for literature, relating not its aesthetic value but its role in the birth, growth and development of the economic and business dimension of companies. It argues that in this way literature has a historical function in the social and political development of society while it helps to create the conditions for development of the economic context. To do so, it takes a specific case study from 1930s on the relation between the Fiat brand – a famous Italian carmaker – and the novels written to launch two new car models and promote the brand.
978-90-04-38425-5
Plot placement, reading process,cognitive process, fiction, advertising
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12071/13209
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